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Common Media and File Formats

You need to know these common file formats if you want to publish on the web. Only the most common file formats are included in this list; you may run into others not listed here. If you want to create your own graphics or photos, you must use an application that allows you to save the images in either .gif or .jpeg formats.

File Format Type Usage Comments
.gif graphic All web-based materials. All browsers can read this format. GIF (Graphical Interchange Format), though not the most economical, is the most common graphics format found on the Internet. It is best suited for original artwork with few colours such as drawings, buttons, and other screen components for your home page. GIF files support transparency, interlacing (gradual image loading) and a 256 color palette which can be decreased to reduce download times.
.jpeg graphic Use this format for photos displayed on the web. It handles colour graduation better than GIF. Example photo saved as JPEG and as GIF. This is a true color format with excellent compression. Use it to show photographs on your home page. The JPEG format supports both progressive and non-progressive opening. We recommend you always use the progressive options for your JPEG images because it starts to appear faster and the file size is smaller.
.png graphic A good alternative to GIF but early version browsers can't open these files. This format was developed as an alternative to the GIF file format caused by proprietary concerns. It is an extremely versatile format that offers good lossless compression for true color images, and often better compression than the GIF format for indexed color.
.htm or .html text The text markup language used to create and display web pages. When you view a web page with sound, graphic or video, the HTML controls where, when and how these media events unfold.
.au, .aiff, .wav audio Audio file types supported by recent versions of Explorer and Netscape without special player.  
.mp3 audio Fast becoming most popular audio format for the web. Need mp3 player software or plug-in to play these files or multimedia player
.mpg video MPEG, the standard movie platform for the net. Need multimedia player
.mov video

QuickTime Movie, Apple movie platform: Needs Quicktime multimedia player.

Click the play button to see the example on the right.

 
.wm, .wmx video Windows Media Player demos at Microsoft
.zip utility a common DOS/Windows compression format This is the format used to package more than one file to email or transfer. Available free. Included with Windows XP.
.sit utility Stuffit Archive, common Macintosh compression format Available free.
.pdf document format Adobe Acrobat Portable Document Format; used to package print pages for reading and printing even if you don't own the application that created the original file. A good format for creating a virtual library of articles created in Word, PageMaker, or Quark Express. Unlike HTML, retains the formatting and typefaces of the original text. You need to have the free Acrobat Reader to read .pdf files. These files can be viewed in a web browser if you have Acrobat Reader installed. .PDF example.

Multimedia players (or streaming players) are not covered here. The common players are Apple's Quicktime, the RealNetworks player, or Microsoft's Windows Media Player. It would be great if we had one multimedia player that worked for everything but instead we have at least these three competing, rapidly developing products. For a good summary of multimedia player issues, see Adam Powell's article.

 


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